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Contemporary Sport Marketing true
By:James J. Zhang,Brenda G. Pitts
Published on 2017-02-17 by Routledge


The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today.? Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

This Book was ranked at 26 by Google Books for keyword Global Marketing.

Book ID of Contemporary Sport Marketing's Books is lWAlDgAAQBAJ, Book which was written byJames J. Zhang,Brenda G. Pittshave ETAG "k7/Fyp0ACX0"

Book which was published by Routledge since 2017-02-17 have ISBNs, ISBN 13 Code is 9781351967334 and ISBN 10 Code is 1351967339

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Book which have "308 Pages" is Printed at BOOK under CategorySports and Recreation

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