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Creating and Delivering Value in Marketing true
By:Harlan E. Spotts
Published on 2014-11-06 by Springer


\u200b\u200bFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.\u200b

This Book was ranked at 19 by Google Books for keyword Global Marketing.

Book ID of Creating and Delivering Value in Marketing's Books is y_85BQAAQBAJ, Book which was written byHarlan E. Spottshave ETAG "koUD4EEjR1w"

Book which was published by Springer since 2014-11-06 have ISBNs, ISBN 13 Code is 9783319118482 and ISBN 10 Code is 331911848X

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Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics

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